Paid
60 hour
Course Description
Al Mithaq Institute
Social Psychology
Understand how social interaction shapes human behavior. Study group influence, persuasion, and attitude formation to excel in management and marketing.
Language Arabic / English
Format Online / In-person
Certification Certificate
Program Excellence
Social Influence
Understand how individuals affect each other through social commitment, obedience to authority, and persuasion techniques.
Group Dynamics
Analyze how groups form, make decisions, and impact individual behaviors, including cooperation and conflict.
Applied Psychology
Use social psychology principles in workplaces to build teams, resolve conflicts, and enhance communication.
Learning Objectives
Foundational Theory
Study the core concepts and theories related to social behavior and interaction.
Behavioral Analysis
Analyze the impact of culture, groups, and media on shaping individual behavior.
Persuasion Mechanics
Study the mechanisms of psychological influence and persuasion on individuals and groups.
Social Perception
Understand how people form impressions and opinions about others in a social context.
Communication
Improve negotiation, management, and effective communication skills.
Crisis Management
Develop strategies to deal with social pressure, discrimination, and social crises.
Curriculum Structure
01
Intro to Social Psychology
Definitions, scope, and the relationship between the individual and the social environment.
02
Factors Affecting Behavior
The role of culture, community expectations, and socialization in shaping actions.
03
Social Influence
Study of conformity, compliance, obedience, and persuasion techniques.
04
Group Dynamics
How groups function, group identity, bias, and collective decision-making.
05
Social Perception
Impression formation, attribution theory, and understanding others.
06
Interaction & Communication
Effective communication skills, conflict resolution, and avoiding misunderstandings.
07
Applied Social Psychology
Applications in marketing (consumer behavior), media influence, and crisis management.
08
Case Studies
Analyzing real-world social situations and preparing applied social reports.
Target Audience
Leaders & Managers
To understand team dynamics, motivate employees, and manage workplace conflict.
Marketers
To understand consumer behavior and design effective persuasion campaigns.
Educators
To manage classroom dynamics and understand student interactions.
HR Professionals
To improve work environment and employee relations through psychological insight.
Register Now
Obtain a Certificate and an Internationally Accredited Membership.
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