Paid
60 hour
Course Description
Course Description
Al Mithaq Institute
Public Relations (PR)
Master institutional communication. Learn to build trust, manage media interactions, and design strategies that enhance your organization's reputation and strategic goals.
Language Arabic / English
Format Online / In-person
Certification 2 Certificates + Membership
Program Excellence
Reputation Management
Learn techniques to build, improve, and maintain a positive corporate image that drives institutional success.
Media & Press Relations
Develop strong partnerships with journalists and learn to draft press releases and organize effective conferences.
Crisis Communication
Acquire strategies to handle negative media impact and manage crises effectively to protect the organization's integrity.
Learning Objectives
Foundational Knowledge
Understand the evolution of PR concepts and their strategic importance in modern business.
Communication Mastery
Develop effective oral and written communication skills to engage with diverse stakeholder groups.
Trust & Transparency
Learn communication methods that enhance credibility and build long-term trust with the audience.
Digital PR Tools
Master the use of digital tools and social media platforms for reputation management and monitoring.
Social Responsibility
Learn to design CSR programs that improve the organization's relationship with the community.
Impact Analysis
Train in evaluating the effectiveness of PR strategies and analyzing audience feedback for improvement.
Curriculum Structure
01
Concept of PR
The strategic role of PR in institutions and its historical development.
02
Effective Comms
Persuasion skills, active listening, and applying communication in various scenarios.
03
Media Crisis MGMT
Dealing with crises, case studies, and avoiding negative institutional impact.
04
Reputation Building
Techniques for creating a positive institutional image and measuring its success.
05
Promotional Campaigns
Steps to design and execute effective media and promotional campaigns.
06
Technology in PR
Using social media for engagement and digital analytics to measure performance.
Target Audience
PR Specialists
Professionals looking to sharpen their strategic communication and digital PR skills.
Media Managers
Individuals tasked with managing organizational relations with press and digital outlets.
CSR Officers
Professionals focusing on community engagement and corporate social responsibility.
Communication Grads
New graduates seeking to enter the high-demand field of institutional PR.
Register Now
Obtain two Certificates and an Internationally Accredited Membership.
CONTACT US
+971 55 826 2101
Dubai, Riggat Al Buteen, Damas Tower, Office 102
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